Privacy

Privacy policy

Last updated October 1, 2026

This policy explains what The Outlier Practice collects when you visit theoutlierpractice.com or contact us through it, and what we do with it.

What we collect

When you fill out a form. The contact form asks for your first and last name, your work email, an optional phone number and your message.

When you email or call us. Whatever you choose to send.

When you browse. Like every website, ours receives the technical details your browser sends with each request, such as your IP address, browser type and the page you asked for. We count visits with Cloudflare Web Analytics, which does not use cookies and does not follow you to other websites.

This site sets no cookies and stores nothing in your browser.

How we use it

To reply to you and to send what you asked for.

To keep the site running and secure.

We do not sell your personal information, and we do not give it to other companies so they can contact you. We add you to an email list only if you ask to join one, and every list email includes a way to unsubscribe.

Who helps us run the site

Cloudflare hosts the site and provides our visit counts. Google Workspace hosts our email and stores what you send through the contact form. Each one handles your information under its own privacy terms.

How long we keep it

We keep form submissions and emails for as long as we need them to respond to you and to keep a record of our conversation. You can ask us to delete them at any time.

Your choices

You can ask us what we hold about you, ask us to correct it, or ask us to delete it. Email derek@theoutlierpractice.com and we will respond within 30 days. Depending on where you live, the law may give you more rights, and we will honor them.

Client work

This policy covers the website. Information we handle for a client firm during an engagement is governed by that engagement’s agreement.

Security

Every page on this site is served over an encrypted connection, and we take reasonable care with what you send us. No way of sending information over the internet is perfectly secure.

Children

This site is for business professionals. It is not meant for children under 13, and we do not knowingly collect their information.

Changes to this policy

If we change this policy, we will post the new version on this page and update the date at the top.

Contact us

The Outlier Practice, Nashville, Tennessee. Email derek@theoutlierpractice.com or call 402-972-6339.

Our why

Independent firms must prosper.

In a desirable world, the underdog must have a chance to win. Speed versus size, legacy versus brand, ingenuity versus strength. Dynamism requires competition. Clients and professionals must have the ability to choose independence and thrive.

Today, resources win.

Size is a proxy for power. There are few things that can’t be won with more available resources to throw at them. Industry consolidation is emptying out the “middle,” pressuring independent firms to sell, stay small, or struggle.

Technology is the great equalizer.

Every firm has access to the same intelligence. The outliers are breaking away based on how, where, and why it’s used. Firms of all sizes deploying AI strategically across the people, services, and operations that grow them can benefit disproportionately to the resources they have available. But to do so requires thinking and acting differently, aligning resources correctly, and moving boldly into the future.

Embrace the new leverage.

Leverage is the multiplier between what you put in and what you get out. For decades, the profession has embraced Maister’s vertical leverage: the staff-to-partner ratio. To increase leverage, a firm had to add people and push work down. In this model, size won. AI adds the horizontal dimension, a multiplier for every person and process in the firm. Growth potential becomes untethered from available time, headcount, and capital. This is how an outlier firm finds its unfair advantage.

Heart is now the differentiator.

In the Industrial Revolution, machines disrupted muscle. In today’s intelligence revolution, machines are disrupting minds. The heart must take center stage, so that human ethics guide financial engineering. We must ensure that AI works for us, not instead of us. This approach forces us to choose raising ambition over reducing costs, expanding human capacity over replacing it, increasing agency over reducing it. It’s easy in theory but difficult in practice. Implementing this ideology means an increasing number of professionals will have the ability to earn more while working less. The outlier firms that lead with heart will become magnets for top talent, creating an upward spiral that elevates the owners, employees, and clients alike.

Be an outlier.

History had room for slow and steady. The future will reward those who embrace it first. Our job is to live in that future, translate what we find, build what you’re missing, and teach what will help you win. Our job is to ensure your prosperity.

Talk to our team